Social recruiting uses social media profiles, blogs, and other internet sites to source and screen candidates. It’s fast becoming an attractively integrated HR and Marketing strategy that supports the recruitment process for businesses both large and small.
Although most employers use social resourcing to look for information that supports an applicant’s qualifications for the job, others look to identify and assess if the candidate has a professional online persona aligned with the company’s values. This involves searching for what other people are posting about the candidate across a variety of social media platforms and popular search engines.
Your LinkedIn profile is key to promoting your professional credentials online and relies heavily on search results to drive people to your information.
It’s a great idea to invest some time in optimising your LinkedIn profile because many companies use a tool called LinkedIn Talent Solutions to search for candidates via keywords, location, industry and a number of other parametres.
To stand out from the millions of other LinkedIn profiles, you’ll want to make sure you’re maximising your relevant keywords.
Many job hunters don’t realise just how important social media is when they apply to a company. One stunning statistic is that almost half of employers have decided not to interview a candidate after reviewing their social media timelines.